NCTA — The Internet & Television Association

Delivering Video Value


Delivering Video Value

Welcome to the Golden Age of TV where America’s best entertainment is found on cable. Cable’s video platform is the creative canvas where the world’s top writers, directors and actors are producing cinema-quality programming that is dominating the awards circuit and the TV ratings -- and creating the most innovative storytelling of all time.?

Cable’s video service continues to be the best value of any form of entertainment. ?Consumers now have an overwhelming number of ways to watch?anytime, anywhere from more devices than ever before.??This exciting app-based video marketplace is no longer confined to the living room, as viewers have the freedom to explore new shows and networks wherever they are. In addition, cable’s method of delivering programming networks via packages – with channels grouped into a wide variety of basic and premium tiers – meets the needs of consumers everywhere.

The Future of TV is on Any Screen

TV is Truly Everywhere

tv is truly everywhere

Audiences have changed how they watch and share TV and cable programmers are changing right along with them. Already, apps are delivering thousands of hours of programming and making TV an anytime, anywhere experience.

Pay TV Apps on All Devices

pay tv apps on all devices

Content creators aren’t the only ones creating unique app experiences. All of the top pay TV providers also have apps and all of them are available on the most popular app marketplaces.

Niche programming and networks that appeal to minority audiences create a diverse entertainment ecosystem like none other. The benefit of the cable bundle is to provide consumers with a broad array of viewing options in a readily accessible fashion. These options accommodate a variety of tastes by different members of a household and offer the best overall value when compared to purchasing channels or shows individually.

Facts: Video Value

Facts: Video Value

Primetime Emmy Awards won by cable networks in 2017
estimated total cable channels offered in 2014
price per viewing hour of digital video service in 2015